Who are Industrial Edge Marketing?
IEM was founded by engineers with decades of experience in the industrial space. We identified the need for technical, time-served manufacturing marketing services.
Our mission is to use that extensive manufacturing knowledge to deliver you industry-leading sales focused marketing.
Increasing your business visibility, serving and targeting clients, and increasing leads.
Worcestershire, West Midlands, and UK turnkey digital marketing for manufacturing, automation, and engineering.
Some of Our Clients
What do we do?
Services
IEM offers services focused on 2 core areas:
Marketing - web development, content, SEO, outbound marketing
Strategy - market research, value-added sales, differentiation
Company values and vision
We are the agency with a difference, we stand for marketing with a true manufacturing mind. Extensive industry knowledge means we can deliver you technically accurate services without being babysat, leaving you free to spend time making money for your business.
IEM was born out of years of frustration with typical marketing agencies inexperience with manufacturing. We have identified the needs of our clients through experiencing the exact challenges you face. We speak your language and have the market understanding you need to succeed.
This forms the foundations of our mission statement - “Engineering growth, Marketing success”
How do we market your business?
IEM creates modern, responsive websites that work well on both desktop and mobile devices. We then drive organic search engine ranking with SEO (Search Engine Optomisation), increasing traffic to your website. This means your business is found by the right people, increasing enquiries and contact.
To keep your website up-to-date and establish your business as an authority in your industry, we need content to show prospective and existing clients. We create content such as photos, videos, case studies, and blogs.
Often overlooked in manufacturing, outbound marketing is imperative. While attracting clients is essential, so is staying in front of existing clients and going after target markets. IEM can help you both create and send technical, industry-specific material.
How do we develop strategy?
IEM conducts in-depth market research to understand the needs, challenges, and pain points of your target and existing clients. We then tailor your services and marketing to suit, ensuring high visibility and trust.
Developing a value proposition to clearly address the needs of your clients and differentiate you from competitors is key to winning growth and sales.
We use training and digital tools to put in place robust sales and client relationship processes, defining a clear vision for your business.